Native advertising or sponsored content is sparking increased interest and some lucrative revenues. The small size of hyperlocal media services could be a permanent obstacle in moving towards maturity partnerships could help to solve this problem. Partnerships are an important part of the revenue ‘mesh’. Key findings Viable, sustainable and resilient hyperlocal publishers are diversifying their revenues and do not rely on one revenue source, resulting in substantial income differences.
How are hyperlocal publishers monetising their services in the UK and Europe, and which revenue streams are proving most effective? This report aims to inform hyperlocal publishers of the different revenue models and opportunities available to them, to help them develop more sustainable and resilient services.
0 kommentar(er)
